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| WE
PROVIDE A FULL TIME SALES SERVICE FOR ACADEMIC, PROFESSIONAL, REFERENCE
AND TRADE PUBLISHERS WHO WISH TO DEVELOP AND MAXIMISE THEIR SALES
TO THE BOOK TRADE, EDUCATIONAL INSTITUTIONS, PROFESSIONAL ASSOCIATIONS
AND LIBRARIES IN EUROPE. |
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| TERRITORY
COVERED |
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| Austria,
Belgium, Bosnia, Croatia, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Lithuania,
Malta, Netherlands, Northern Ireland, Norway, Poland, Portugal,
Republic of Ireland, Russia, Serbia, Slovakia, Slovenia, Spain,
Sweden, Switzerland. |
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| REPRESENTATION
|
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| This
is the foundation of our service and consists of regular sales visits
to the market by our team of representatives. The purpose of these
visits is: • to maximise the sales of all new titles to the European book trade • to develop and maintain backlist sales • to develop and maximise promotional co-operation with European booksellers • to liaise over issues and problems • to provide credit control assistance |
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| REPORTS
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| After
each trip, every publisher receives a report providing an analysis
of the market covered, advising on action to be taken and dealing
with any individual issues arising during that visit. |
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| MAILING
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| All
our clients benefit from access to our highly detailed and regularly
updated academic and book trade mailing lists. |
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| THE
BOOK TRADE |
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| We
present our publishers lists on a title-by-title basis, so you can
be confident that your product receives as much attention as it
would from your own representative. All possibilities for backlist
stock and promotion are fully exploited. We ensure that all our
clients are kept informed about the most effective use of bookseller
mailing lists, catalogue promotions, exhibitions, etc. |
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| TEXTBOOK
PROMOTION |
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| Regular
academic visits ensure that selected titles are promoted directly
to lecturers for course textbook consideration. |
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| PROFESSIONAL/SCIENTIFIC
INSTITUTES AND ASSOCIATIONS |
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| By
regularly calling on key academic and professional European institutes,
we are able to provide information on relevant congresses, seminars
and meetings. Where possible we arrange book exhibitions and/or
catalogue and leaflet displays either using local booksellers or
our own representatives. We also obtain and use association mailing
lists or tie in with their own mailings to members. |
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| EXHIBITIONS |
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| We
also co-operate with companies that undertake book exhibition tours
of European countries. These exhibitions are thematic and are set
up in departmental libraries or reception areas on campus. We guarantee
that named librarians, academic staff and other interested parties
are invited to view the displays. |
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| PUBLISHER
CONTACT |
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| Product
knowledge is gained and maintained via regular contact and sales
meetings. |
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