The Business Playbook Series

The De Gruyter Business Playbook Series consists of books that help the reader master a specific business process. In an easily accessible and visually appealing way, they offer practical concepts for improving business performance. Each book in this series includes strong visual images and concise descriptive text designed to help the reader learn and remember information. These books offer practical solutions, tools and methods that can be used with colleagues and clients. 

De Gruyter Business Playbooks are applicable in numerous areas of business, from marketing to innovation management to product development.